Posted by: Ms. Daryl Wood | September 9, 2009

Enough Already

I believe that a big chunk of our economy is dependent on us having low self-esteem. We buy things because we think we need them; we should have them; we’ll miss out; we’ll be judged; we’ll look or feel better and the worst offender – we deserve them!

Marketing targets our weaknesses and vulnerabilities. Even though it’s obvious that we are being manipulated, we still buy. We can’t escape the messages. They are everywhere – on television, the internet, radio, billboards, newspapers, magazines and even from well-meaning friends. It’s been going on for so long I’m not sure we have any true sense of how “brainwashed” we are.

Most of us have walk around wondering if we are enough. Do we have the right car and live in the right neighbourhood? Do we eat the right food and buy the right clothes? Do we see the right movies and go to the right vacation spots? Do we have enough “friends” and belong to enough “groups”. Are we educated, trained, compensated, successful enough? Did we buy the right insurance, get the best investment advice, sue for the most damages, hire the right service, attend the right workshops, read the right books? Did we remember everyone’s birthday, show up on time, give the right answer, reduce, recycle, reuse …. arghhhhhhhhhhhh.

I really want you to know that you are enough just as you are without any collagen or mascara or heels or Spanx or logos. You are enough without bobbles and bangles, super chargers and designers or specialty coffees. If you want this stuff (and sometimes I do) then buy it. Buy it because you like it and home alone you really enjoy it. Don’t let a product define you. You are enough already.

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